SoFi Announces CleanBeeBaby Awarded "Startup of the Year"


CleanBeeBaby Featured on MSNBC's Your Business


ABC Kids Expo 2014 Top News


Alternative Funding From SXSW V2V: The Path Less Traveled

Jennifer Beall, Founder & CEO of CleanBeeBaby, won a business plan competition and leveraged that into her live business. Jennifer also used some different forms of notes to raise money and discussed taking smart money only. All the panelists agreed that you must have shared vision and goals with your funders–whether those funders are customers, strategic partners, or traditional angels.

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SUCCESS Entrepreneur Contest Winner Shares Tips for Being a Panelist

Jennifer Beall, CleanBeeBaby’s founder and CEO, talked about putting yourself out there in contests—advice I, of course, agree with, being a SUCCESS contest winner, which has been the start of so many amazing relationships.

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Startup Stories: Lessons From the SoFi Startup of the Year

Startup Stories: Lessons From the SoFi Startup of the Year

Jennifer Beall, Founder & CEO of CleanBeeBaby, does not have the average startup story. As she puts it, “Everyone else wanted to start the next Facebook, while I was working on cleaning baby poop off of car seats.” But Jennifer, Kellogg MBA ’10 and Duke ’05, and her business are about more than just stroller and car seat cleaning/installation. She and CleanBeeBaby are on a mission to make moms happier, kids safer and the world a better place. Click here to read more.


Clean Bee Baby founder and CEO Jennifer Beall joined panel members at the SXSW V2V

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Austin 360

Let it ride: SXSW V2V plugs along in second Vegas year

By Omar L. Gallaga

Last year, South by Southwest Interactive expanded beyond Austin for the first time with SXSW V2V, an entrepreneur-focused conference at the Cosmopolitan of Las Vegas. To read more, click here.


Kiwi Magazine, June/July 2014

Germ Rage by Samantha Mellone


16 Surprising Statistics About Small Businesses

At DocStoc we’re obsessed with making every small business better, including folks like Jennifer Beall who started CleanBeeBaby. She’s one of the millions running a small business, each of who struggle to thrive or survive. In the last 6 years, we’ve amassed a wealth of knowledge about the state of small business from our 38 million members and we never cease to be surprised.

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60 second video clip featuring CleanBeeBaby:

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Super Hero Spotlight Finalist


About Jennifer Jennifer Beall is the Founder & CEO of CleanBeeBaby, an eco-friendly cleaning service for strollers and car seats that partners with retailers in a different neighborhood each day to offer a convenient service that also helps drive foot traffic to retail stores. Professional safety technicians also help properly reinstall car seats after they are cleaned. CleanBeeBaby currently operates in Southern California & New York City, with plans to begin nationwide expansion via franchising in 2014.

Certified as a Child Passenger Safety Technician since 2009, Jen is passionate about helping parents properly use their car seats given that 85% are incorrectly installed. She also serves on the Los Angeles committee for Baby Buggy, a charity that helps collect used baby gear to redistribute to families in need.

Jen received her MBA in 2010 from the Kellogg School of Management at Northwestern University where she focused on Marketing and Entrepreneurship. CleanBeeBaby was created through her MBA coursework when she searched for business ideas that would help improve work/life balance for busy parents. She went on to win first place in the Kellogg Cup Business Plan Competition and was recognized with the Student of the Year Aware in Entrepreneurship. Prior to business school, Jen worked in Management Consulting in San Francisco, as well as strategy for a food & beverage company in LA. She grew up in Austin, Texas and received a B.S. in Mathematics from Duke University.

Jen now lives in Los Angeles but remains a loyal fan of the Texas Longhorns and the Duke Basketball team. She enjoys spending time outdoors and traveling, and is the proud auntie of 4 year old Kaelyn. She has been featured in Entrepreneur Magazine, Fast Company, Business Week and Forbes.

Nominated by: Nicole Novelli, The Honest Company

The moment I met Jen, I knew she was different! She's one of the most motivated and genuine women I've met. While I was working with Jen at a few events for CleanBeeBaby, she would receive comments such as, "your business is genius!" She's a go-getter, and encourages young women to be independent and believe in their goals! It's amazing that she has started a business

for moms before being a mother herself. She has the right instincts and understands a family's needs. I'm lucky to have met Jen around the time I moved to Santa Monica. She's inspired me the past two years I've lived here to think outside the box! She strives to expand her business globally, and I have no doubt that she will!

Nominated by: Carly Olson, Valiant Piglet

Jennifer is a Super Women in the juvenile products industry, because she is an inspiring female entrepreneur and mentor. She is building a unique business that creates an entirely new category, seeking to make life easier for moms, despite not being a mother herself. Not only does she provide services, but she does this through strategic partnerships with vendors and retailers, helping to drive foot traffic to independent retailers (increasingly crucial with the rise of e- commerce). Finally, she is increasing child safety by teaching parents proper car seat installation techniques as a regular part of her services.

Self Nomination

"I'm self-nominating for this JPMA award because Elisabeth Bergoo from Cybex encouraged me to join the JP W.O.M.E.N. group and see how wonderful it is!

While I certainly won't call myself Super Woman, I do have a TON of energy, enthusiasm, and passion for my company. While I was pursuing my MBA at Northwestern in Chicago, I spent a year looking for ways to help improve work/life balance for busy moms. When a mom told me about how hard it was to clean the vomit from her car seat and then correctly reassemble and reinstall it, I immediately saw the opportunity. I went on to win 1st place in the Kellogg Cup MBA Business Plan competition, and CleanBeeBaby was born in March 2011 in LA. We are an eco- friendly cleaning service for strollers and car seats, with a team of trained CPSTs who help professionally reinstall car seats after cleaning, and we are mobile and partner with a different retailer each day.

My focus and vision is on becoming a global brand that helps not only moms improve their busy lives, but helps retailers provide a compelling service on site that drives foot traffic for them. In a world dominated by Amazon, service stands out. We recently completed a pilot test with 2 Nordstrom stores in which their personal shoppers called up their VIP customers to offer free stroller cleaning. They saw an 11% YOY sales increase in their baby and kids department and requested a proposal for a national roll out. Our partners are local baby boutiques and play spaces, grocery stores like Whole Foods, and large malls like Westfield. We are in the process of fundraising $1M to launch a franchise program and continue our expansion (we are now in LA, NYC, and San Diego).

I definitely consider myself a ""people person"" and I love to be around and help others. Beyond my charity work with Baby Buggy (we volunteer our time to clean the baby gear donated to families in need), I enjoy mentoring and empowering women. Currently, my entire team of 12 is 100% female (from cleaners to management!), and we are building a fun, hardworking culture that is supportive of one another.

Most people think it’s crazy that I'm not a mom and I have this mommy business, but I think it’s my secret weapon: my company IS my baby. I love it with almost as much vigor and it definitely keeps me up all night! I'm working tirelessly to bring this innovative service to the baby industry nationwide and beyond, and I hope you will consider me for this recognition :)"

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KOST 103.5 FM Chats with CleanBeeBaby at TheMomFair LA 2013


Busy Babies & Parents Will Buzz for CleanBeeBaby

Busy Babies & Parents Will Buzz For CleanBeeBaby

One NYC tot attends the launch of CleanBeeBaby to put the fast, safe, convenient, and eco-friendly stroller cleaning to the test. Read more here!

Elle's Belles also joined us for our Mother's Day event with Big City Moms, and for the New York Baby Show! Read more here: Maybe for Mother's Day


Why Entrepreneurs Need an MBA

Why Entrepreneurs Need an MBA by Kellogg School of Management Associate Dean Roxanne Hori

..."Jennifer Beall, came to business school with the idea that she would start a company. She spent a lot of time exploring various ideas and eventually fell upon one for which she found a lot of support. Today, she runs a company called CleanBeeBaby, an eco-friendly child’s car seat cleaning service in LA. Any of you who have children or have been around a used car seat or stroller will understand that there is a market for this service."


Start me up: Jennifer Beall '10

Start me up: Jennifer Beall '10